The Instagram CEO is aiming for a unified user experience by making adjustments to various connecting, learning, and stimulating creative processes.

Instagram's head, Adam Mosseri, has shared in a video the main topics on which the social media platform will concentrate in 2023. With a monthly user base of more than 2 billion in 2022, the app has reached a new high.

Through imitation of other social media apps, it has evolved during its history from an authentic photo-sharing software to a video-sharing tool. Users have noticed an increase in reel monetization, new features like Instagram notes, customised transparency and ad-buying settings, as well as new methods for creators to make a living.

Encourage originality:

There will be changes made to how creativity is explored on the app, according to Mosseri. With the addition of additional filters, modifications to the personalization and editing tools may be feasible. The parent firm of Instagram, Meta, is developing the metaverse and may use the app to give 3D visual capabilities to creators.

Learn novel things:

The user algorithm is currently being updated to help users find new authors, sites, and more depending on their interests. This could imply that the company intends to develop a user feed where users can discover new authors in addition to those they already follow.

Connecting the Spark:

The third area of emphasis is on creating connections and discovering new methods of communication. The platform is aiming to build new features so that users can express themselves in accordance with their new interests.

As the year progresses, more information about Instagram's developments will be made public, according to Adam Mosseri.