Top 5 Brands With The Best Digital Marketing Campaigns

Finding out what works and what doesn't in the dynamic world of digital marketing can be difficult. So let's examine the brands dominating the digital space and consider what was successful for their respective companies. The wheel doesn't need to be invented again.

But there is a sea of misinformation and digital marketing tactics out there. It can be challenging to put into practice a digital marketing strategy that reaches your target audience, increases brand recognition, and increases revenue.

In order to increase your ROI and provide value to your customers, we've gathered Top 5 brands with the best digital marketing strategies. These companies are creating content and experiences that attract their customers and raise brand awareness in addition to digital marketing.

Let's now examine the specifics in more detail!

Zappos

The industry leader in online shoe sales and the industry benchmark for online customer service is Zappos. A 365-day money-back guarantee is provided by the business. Additionally, it offers free delivery both ways for clients who wish to exchange or return items bought on the internet. As a result, Zappos is not need to exert every effort to advertise its online presence. Customers are so attracted by its policies that they speak the business's praises to one another.

Mint

In order to grow their business, Mint used a digital campaign that involved posting a tonne of high-quality content, from educational blog entries to eye-catching infographics that went viral. Before the tool was eventually sold to Intuit for $170 million, it gained a huge internet following.

Spending a lot of time and money on content marketing is necessary. Following professional standards for content generation, however, might quickly attract a large amount of market interest.

The Wirecutter

Affiliate marketing might be a little bit challenging, but when done right, it can produce excellent results. Since its debut five years ago, The Wirecutter has set the benchmark. The website claimed to be a "list of the greatest products, like cameras and TVs, for those who don't want to take a lot of time figuring out what to acquire" and claimed to have $150 million in e-commerce sales in 2015. It was sold to the New York Times for $30 million.

They write evaluations for goods they adore, including a link to an online retailer like Amazon, and get paid a commission. According to the product, it takes somewhere between 20 and 200 hours to complete their opinions, which involve experts and other parties.

Airbnb

Airbnb has revolutionised how we travel and look for lodging. In 2017, the platform attracted 100 million users, 2.3 million listings, and a $31 billion valuation overall.

The goal of their marketing effort is to draw users to the platform—both hosts and travelers. Its digital marketing mostly relies on user-generated images and videos on social media platforms like Facebook, Twitter, and Instagram, as well as big city tours, how-to videos, and blog pieces for owners.

Their Instagram campaign, which serves as a travel forum, combines humor with eye-catching images of numerous travel places across the world.

The Instagram campaign in 2015 generated 13.3 million interactions and saw a 341% increase in followers.

JetBlue

Companies are inclined to submit only content that are self-promotional when it comes to online marketing. Nobody wants to support a company that constantly brags about itself.

Popular cheap airline JetBlue is aware of that. Instead of utilising Twitter to advertise cheap flights or alluring deals, businesses use it to provide efficient customer care. Because of this, almost all of the messages in the company's feed now include @ replies, which is novel in the field of social media marketing for companies.

You must strike a balance between self-promotional content and stuff that will actually benefit your followers. Additionally, keep in mind that every time a user interacts with your website, you should answer. This can assist build trust and relationship with visitors.