Three trends in PPC are predicted by Microsoft for the coming year.
Microsoft forecasts three product categories that will see a rise in ad clicks in the coming year and offers suggestions for campaign optimization.
A worldwide O peoeple study found that people's top New Year's resolution is to become healthy, which they want to achieve through diet and exercise.
Microsoft Advertising discusses how to optimize campaigns for the three most important product categories by taking a look at upcoming health trends.
Microsoft Advertising forecasts a surge in organic food ad clicks for the week of January 14—a 20% increase from the corresponding week in December.
Microsoft Advertising offers the following to profit from this trend:
Utilize In-market Audiences to target customers looking for wholesome food options in January. Although you should ramp up your spending after the holidays, make sure you don't run out of money in the middle of the month. According to our internal forecasting statistics, clicks will peak throughout the winter on January 14.
‘Sports Apparel’ Up In Early December Through January:
Early December will see an increase in sports clothing searches, according to Microsoft Advertising, and this trend will last through January.
Microsoft Advertising offers the following guidance in a blog post:
​​​​​​​Use shopping campaigns to highlight your line of sports and fitness wear in late November and early December, when people are shopping for the holidays. According to Microsoft internal data, consumer activity will be at its peak during the weeks of November 26 and December 3, but it will continue to be strong into January.
‘Fitness & Nutrition’ Searches Come In Waves:
Unsurprisingly, more people are projected to search for fitness and nutrition in the coming year.
However, Microsoft Advertising suggests using a "always-on" strategy while focusing on this market because search interest will peak many times a year.
Based on data from 2021, we can predict that clicks for nutrition and fitness will peak in January, May, July, and October. This will give us an idea of what to expect in terms of activity throughout the upcoming year. Since Audience Ads are used to push consumers down the search funnel, think about using an always-on strategy.
